| Working on becoming the next Mary
J. Blige, Aerosmith or Method Man? We suggest starting with Record
Pools. What are Record Pools? Record Pools are agencies that
set up to distribute audio promo materials to disc jockeys. These
Djs are comprised of radio Djs and underground Dj that spin in
clubs and house parties. Many Djs across the country are either
affiliated or members of their local and many nation-wide record
pools.
Generally, what happens is a Dj receives your
music via tape or cd, listens to it, likes it and because he or
she wants to be the person that has the latest and greatest new
music, they play your laced lyrics or trac at your local club or
party, and sometimes even on the radio. So you may say to
yourself, I'm not getting paid for the playing of my music. Well
think about this way, Dj play your song a person there hears your
music and is entranced by the song. Walks over to the Dj and says
"who's that?" Dj, says check out the case some new group
or artist. That person get your information from the cd and finds
a way to purchase your cd. You now have a fan. Then while that
person is riding to the mall or on daily errands with a friend
listening to your music and then that person says "... who
is that I love this trac!!!" You now have two fans. This
is actually how things happen. Word of mouth is the oldest form of
marketing and the generally the best.
Early on in your adventure to become a successful music maker
your gonna spend versus receive. But if you create a buzz in the
streets and a name for yourself success will generally follow.
Artist like Jay-Z, and many others have been on the scene for
years before they reached major league status but there music was
being heard and purchased by the few that transcended into the
masses. |